AFI

Client: American Family Insurance

VFX Studio: House of Parliament

Role: Look Dev, Lighting

Tools: Maya, Houdini, Substance Painter, Arnold

Close-up of a woman in front of AFI's red roof'

A baseball flies over a AFI's shiny red roof. A backyard in the background.

Confetti and colorful celebratory smoke go off behind AFI's red roof.

Contribution & Impact:

After building the roof asset, I was responsible for the look dev and lighting of the red roof and other CG elements. The main challenge was the sheer volume of VFX shots required across this commercial and the rest of the campaign within a tight production schedule. I focused on setting up an efficient workflow that allowed me to consistently deliver high-quality shots, and quickly implement client revisions throughout the day.

The opening shot, in particular, required close collaboration with the compositing team. I animated a virtual camera, based on a tracked on-set camera, to seamlessly transition between two plates shot with different lenses, creating a single continuous camera move.